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8 Fun Things Going On In Our Client’s Worlds
Azure magazine and other Architecture newsletters released their big stories in the construction, architecture, and design industries. We love following this stuff and we’ve created a recap of our Top...
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Meet Me in Chicago
Chicago River and skyline phone by Monica Thorpe via Creative Commons. “Why would you guys open a satellite office in Chicago of all places?” I have been asked numerous times lately. Good question...
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Sometimes, “Innocent” Marketing Works Best
The Big Knit campaign. Let’s admit it: marketers are in an online rat race. As all of us with an Internet connection and a functioning pair of eyes know, businesses are stumbling over each other to get...
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The magic ingredient that makes a brand stand out.
When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing in their perspectives and approaches. Some are not. They can come...
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Marketing vs Branding Joke
An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something...
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Terrific Viral Campaign for Breaking Bad
My friend Colin sent me a link to this website with a post title “Mark Busse is a slacker”. My first thought was, “Busted — someone’s on to me.” until I realized it was a clever online viral campaign...
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HEMA: a retailer who isn’t overly serious
It is so seldom I see a corporate or retailer website that makes me laugh anymore. Everyone seems to take themselves so seriously these days. Not HEMA apparently. HEMA is a Dutch department store...
View ArticleFive Guiding Principles from a Guiding Principal
Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing. A few of us in the office were recently discussing common characteristics and marketing approaches...
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The Importance of Clarity in Design
How do you measure design? Valuating (and evaluating) design can be difficult as it isn’t easy to just assign criteria to empirically and impartially quantify—it is often what is “felt” that makes a...
View ArticleReinvention: The designer’s key to happiness?
The following article by Mark Busse is published in the September/October 2013 print edition of Design Edge Canada Magazine. I encourage you to go out and pick up your own copy to read the full article...
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